Archive for the ‘treadmill’ tag
here is wisdom - the “global microbrand”
Quite interesting - nice work if you can get it - good insights,
yet I’m concerned about those who really can’t run the shop mostly online….
gapingvoid: the global microbrand rant
Tags: abyss, alcohol, boss, different places, economy, hell, leggy blondes, luxury items, permanent address, Politics, relationships, restaurants, treadmillI was talking to a friend on the phone about this yesterday.
“There’s only two ways to deal with life in the big city,” he says. “Alcohol and high prices. Surrounding yourself with luxury items, trendy, overpriced restaurants and obscene rent, tall leggy blondes who don’t give a damn abiut you, just to act as a buffer between you and the abyss.”
“Which you pay a lot for,” I say.
“Which you pay a hell of a lot for,” he says.
It seems to me a lot of people of my generation are locked into this high-priced corporate, urban treadmill. Sure, they get paid a lot, but their overheads are also off the scale. The minute they stop tapdancing as fast as they can is the minute they are crushed under the wheels of commerce.
You know what? It’s not sustainable.
However, the Global Microbrand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops relationships in enough different places to where your permanent address becomes almost irrelavant.