Archive for the 'observations' Category

Real Time Referrers and HitTail reconsidered (or why the HitTail tracking code gets put back on the site)

Saturday, April 19th, 2008

I made a post a couple of days ago about Real-TimeReferrers.com
and how it was a good alternative for getting better SERP rank,
especially for the known good keywords actually used in the searches.

After a few days, the situation has changed,
mostly due to my newfound use of Google Analytics.

I’ve returned from my straying to the
SEO-licious SERP-enhancing keyword goodness that is HitTail.

I’ve returned to HitTail for a few compelling reasons.

First reason:
HitTail (the free version) saves more than the last 20 referrals
(unlike Real-TimeReferrers.com), which helps since I’m not always
at the site grabbing referrals as they’re generated.

Second reason:
Being able to export the reports to a .csv file -
not that I do it that much but it’s a great option to have.

The link rating (which shows up in the .csv file) also helps to
assess the link’s SERP ranking. I mostly do manual checks for unusual
search terms to check SERP ratings.

Third reason: The to-do list is just icing on the cake.
It’s great to have something on the site that makes applying
your keyword strategy an on-site option and not offline.

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The War of Art and Fundamentalism - how to deal with it

Tuesday, April 15th, 2008

if you read The War of Art by Steven Pressfield,
you’ll notice a small section in it where he essentially
declares fundamentalism (defined as a belief in a fall from a higher state,
in a systematized corpus of recieved truth [i.e. scriptures], etc)
to be so incomaptible with true artistry that no one holding said beliefs
can be said to be a true artist.


As I hold enough beliefs to qualify
(and know of true professional artists who do), I was
initially annoyed at the passage’s tone of arrogance and condescension.

While it would be incredibly easy to blow off
anything else the rest of the book had to say,
I chose to go through the rest of the book to see
what it could teach me.

What it taught me was how to deal with criticism.

1. Criticism, whether right or wrong, is
inner resistance’s greatest ally.
You don’t need to give it any more ammo than
it already has.

2. Cull any actionable feedback from it
and trash the rest. When Moses was in the wilderness
dealing with the Israelites’ criticism,
he learned to delegate facets of his work without surrendering his mission.

3. Only one thing can counter inner resistance and
outside criticism - sit down and do your work.
The most elequent counterargument is continuing work -
be it a novel, an article, a painting, or a going venture.

Come to think of it, I’d suggest THE WAR OF ART to anyone
in the same situation as I am. The book not only lays out the course,
it gives you, in that section I mentioned, road-tested practice material.

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Real Time Referrals - A Long Tail Alternative to HitTail

Tuesday, April 15th, 2008

Edit: my initial take on this was misguided, pretty much as
my apology email to Mike Levin of HitTail put it:

mr. levin,

sorry that my first email to you has to consist
mostly of apologies for my screwing up an post about your company.

I’ve excised the most offensive (and inaccurate) phrase in particular
and have edited the post in general to more accurately reflect
the advantages of HitTail, i.e. the increased intelligence supplied with the raw results.

I will also be including the text of this email at the head of the post.

Again, my apologies for screwing up the facts in this case.

John

jmcgready.com


Edit: Edited for accuracy - apologies to HitTail

Like everyone else, I was turned on to the goodness that is HitTail,
the web 2.0 service which allows you to see the search terms
people use to access your site, as well as a link to the search engine results page (SERP).

The SERP link is the true genius here, because you can
see where you rank for each term.

Checking the SERP ratings along with the list of search terms,
allows you to refine your posts or articles to score higher
in the search results and get more traffic.

To do this on an unlimited basis, you’d have to pay HitTail
$9.95 a month for the privilege - not exactly my cup of tea…

I’ve found an alternative (Edit:albeit without the added intelligence of HitTail)- real-time-referrers.com.

From their site:

What’s happening on your website right now?
This tool shows you the live incoming clicks, and where each visitor came from.
It’s useful when tweaking your marketing campaigns, or simply satisfying your curiosity

Just add some Javascript to your site, click on the button
that shows up on your page, bookmark it and you’re ready to go.

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15 seconds of fail: Hecklers and Resistance

Friday, April 11th, 2008

He interrupted second service last week.
Our pastor, the ushers and security handled it like pros.

He left reluctantly, making a show of wiping the dust
from his shoes, giving the thumbs up sign
and grinning like a Cheshire cat.

As much as I’d like to rag on the guy, I can’t.


To be honest, the same force that pulled him
away from his true work and towards heckling
is the selfsame force that can thrash me soundly on any given day
if I even think of slacking off -
inner resistance.

I’m not talking about external resistance,
that stuff that happens to us from outside us
(like having a heckler interrupt your sermon).

No - I’m talking about the resistance inside,
the pressure to take any action except for the one you
know you should be taking.

For the heckler it was trading whatever
genius, gift and calling God had (and still has) for him
for a moment of cheap junk food shock -
his 15 seconds of fail.

If I think I’m any better, then I’m next in line.

You see, doing church can leave you blind to the ways that
inner resistance can screw you up, over, and out of
the life you’re meant to live.

Procrastination lies behind much of this -
not the outright denial of the work which needs to be done,
but its delay by any and all means possible.

Let me put it this way -
If inner resistance was called a headache, there would be:

  • headache seminars
  • headache ministries
  • a bestselling book on the theology of headaches
  • at least one Headache Sufferer’s Bible (in large print, of course)

instead of the simple advice to heed the still small voice saying:

“Medicine cabinet.
2nd shelf.
White bottle, red label.
Take two.”

Over-externalization is the problem here -
it’s so easy to want to make external acts,
especially those of uncommon grace
(healings, deliverances, and miracles in general)
the expected norm even when the internal prompts
of common grace beckon towards the medicine cabinet.

So it is with inner resistance -
it’s easier to cast the devil as the author of all our failings and foibles
than it is to own our own complicity in much of our present state in life.

Let’s get back to the heckler -
perhaps he has ministerial aspirations,
perhaps his gifts, his genius,
and even his calling all confirm this.

Instead of doing the work needed to be true
to his calling, genius and gifting,
he does what so many of us do
[and I'm convicting myself even as I write this] -
take what seems to be a shortcut to glory,
only to be shortchanged and shamed in the end.

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best. christians and politics. quote. EVER.

Friday, April 4th, 2008

from The Gospel-Driven Church’s post I Pledge Allegiance to a King and a Kingdom

While I share the opinion that American evangelicalism is
committing adultery against the Groom by cheating with political power,
I very often find that many of the Christians decrying the affair, in reality,
would prefer the Church dally with a more left-leaning mistress.

The world won’t be won to Jesus through universal health care
any more than it will through mandated prayer in schools.

start rant
Individuals can be politically active, and should be.

GOD, however, is neither a superdelegate nor a political party chaplain.

HE has HIS own agenda:

  • it’s not soundbitten and sanitized.
  • it’s not poll-produced or survey-driven.
  • and most of all, it’s not your agenda.

end rant.

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Finally, a post having nothing whatsoever to do with tax rebates (i.e. my life)

Tuesday, April 1st, 2008

As you can no doubt tell, my blogging as of these past weeks
have been centered upon 2 subjects:
Economic Stimulus Payments and Japanese Christian Music.


Creative Commons License photo credit: labnol

The reason being that I’m scoring pretty well on the SERPS
for variants of those terms and figured I’d flog it for as much
search engine hits (and Adsense goodness) as I can get.

BG is slowly receding - was 154 today.

I’ve become rather good at repair installs of Windows XP, as I had to do so 3 times today.

Bought Mom a new barebones AMD Sempron 3000++ with my tax return money -
moved over the HD and CD from the badly ailing (but free) P2 400.

well, it’s 0100 and I need to be in at work early - so I’ll be leaving now…

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Top 10 reasons for my lack of posts this week

Friday, March 21st, 2008

10. Bloglines.com
9. Hittail.com
8. Blogshares.com
7. Too many article ideas (see hittail)
6. Not enough sleep (see #2)
5. Aggravating Penn Guy Students
4. Really Aggravating Penn Coeds
3. Puppy Linux install @ work
2. Win XP repair installation @ home

1. Lack of meds (with resultant BG spike)

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Do you believe these six tax rebate myths?

Saturday, March 15th, 2008

Here are myths the IRS is trying to debunk:

Myth:
The stimulus payment will reduce a taxpayer’s 2008 refund.

Fact:
The payment will not reduce refunds
or increase the amount owed
when a 2008 return is filed.

Myth:
The stimulus payment is taxable.

Fact:
It is not taxable,
but taxpayers are encouraged to keep a copy of the IRS notice
they will receive later this year listing the amount of their payment.

In the event a taxpayer does not qualify
to receive the full amount this year
but does next year,
the notice will be a record of the previous amount received.

Myth:
Taxpayers needn’t do anything in order to receive a stimulus payment.

Fact:

Taxpayers must file a 2007 tax return in order to be eligible for a payment.

After filing a 2007 return: however, the taxpayer is set and the IRS will do the rest.

Myth:
Everybody is eligible for a check.

Fact:
At the minimum, a taxpayer must have at least $3,000 of “qualifying income”
to receive a minimum of $300 for single filers
or $600 for married taxpayers filing a joint return.

Qualifying income includes:

  • Social Security benefits,
  • certain Railroad Retirement benefits,
  • certain veterans’ benefits
  • and earned income, such as:
    • income from wages,
    • salaries
    • tips
    • and self-employment.

    For taxpayers filing joint tax returns,
    only a total of $3,000 of qualifying income from both spouses
    is required to be eligible.

    Also, for those who don’t normally file,
    a tax return - Form 1040A -
    will be needed this year to get a check.

    Myth:
    Only paper checks will be issued.

    Fact:
    Direct deposit is the best way to receive the payment.

    Eligible taxpayers who choose direct deposit for their 2007 tax year refund
    will receive their stimulus payment the same way.

    Myth:
    The IRS will contact taxpayers either by telephone or e-mail
    about their payments.

    Fact:
    Watch for scams.

    IRS will not contact taxpayers by telephone or e-mail
    about stimulus payments or refunds.

    Source: www.irs.gov

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The Mice Templar - now available daily

Monday, March 3rd, 2008

From my friend Bryan:

THE MICE TEMPLAR comic series that I write and co-created with Mike Oeming
goes online Monday, 3/3 as a daily strip at Newsarama.com:

http://hiddenrobot.com/MTDAILY/

Each day, Monday through Friday, a new page of the series goes online
(with back pages achived as each new page appears).

This creates a fascinating way to learn what the Mice Templar is all about in a daily format,
just like the comic strips with ongoing storylines you read in the daily newspaper.

The Daily Mice Templar will also contain many surprises,
as we’ve had the opportunity to address several of the unexpected storytelling concerns
that were hampered by the deadlines of our production schedule.

So even if you have already read the individual issues,
the daily strip provides an even more satisfying adventure!

Bryan, Mike, Wil, Jim & Tim are really excited by this new feature
that truly compliments the ongoing published series,
and should attract more new fans as well (perhaps even you!) ;)

Exciting Daily Adventures of The Mice Templar are only a mouse click away!

-Bryan and the rest of the Mice Templar team!

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Newcastle Brown Ale Cheese Soup and Tostada Chips

Sunday, March 2nd, 2008

warning: pictures are not of the exact food in question


Creative Commons License photo credit: Wyscan
Creative Commons License photo credit: stu_spivack

went to the Fox & Hound and had nachos
and the aforementioned Newcastle Brown Ale Cheese Soup…. yummy.

also stuffing to the point of bloating….

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Facebook must think I’m gay…

Wednesday, February 27th, 2008

BTW, this boy’s equipment is rated for use with OEM female parts only
sorry, no aftermarket mods… (i.e. I’m quite straight.)

was perusing my Facebook account, (Spark application in particular),
in response to an email proclaming “x people want to date you”.

while I know that anyone my age dating anyone who usually uses Facebook would be
a new level of Humbert Humbert creepy,
I was expecting the potential not really matches to be…
well… female.

Alas, no.

guys - a seeming avalanche of guys.

Have I accidentally done the Facebook equivalent of
TIVOing Will & Grace one time, one day?

Arrrgh.
Creative Commons License photo credit: JasonJT

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Blindingly obvious, redundant, or just plain offensive?

Monday, February 25th, 2008



Blindingly obvious

Originally uploaded by jmcgready.


Found this in a grocery store restroom.

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Craptacular week in review

Saturday, February 23rd, 2008


Creative Commons License photo credit: Steve Weaver

BTW, that’s not me…

as you can tell by the title and my lack of posts,
this week was a total crap week.

mereBreath’s scheduled spring production has gone by the wayside 2 weeks into rehearsal.

I’m digging out from an avalanche of NSF charges,
which didn’t make the week any better.

add to that increased tension @ work
and you’ve got a recipe for craptacularity.

and sunday’s sermon is an “it’s not about me” kind of message.

great.

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seems that the FBI had a surge of its own….

Tuesday, February 19th, 2008

when it was conducting email surveillance.

it seems that one of the ISP’s (who remains nameless)
gave the FBI access to all emails from a domain
(which also remains nameless)
instead of emails from one account on the afore(not)mentioned domain.

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nothing could be finer…

Sunday, February 17th, 2008



02-15-08_1605.jpg

Originally uploaded by jmcgready.


than Philly Diner.

OK, maybe that’s overhype.

Went there Friday for the one of the Sunset Specials (3PM to 9PM) -
Grilled Chicken Breasts with mashed potatoes, broccoli,
cheesy toast and a nice-sized cup of tasty tortilla soup.

That and a fountain Diet Pepsi sets you back @ $12 pre-tip.

The Sourdough Bacon Cheeseburger Melt platter
and the Sunset Special Tiliapia are also good dishes.

If you’re down by 39th and Chestnut, check ‘em out!

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182 words on life, love, lunch, and cold beverages

Thursday, February 14th, 2008


Creative Commons License photo credit: Beau B

It’s Valentine’s day @ work.

Almost called out, I was feeling so crappy,
but I came in anyway. Guess it’s a way of
showing and/or building strength.


I’m writing this on my lunch break
in my manager’s office.

I’ll probably speed read Your Portable Empire
in the bookstore again after the store closes.

Still can’t find my niche.

Crap.

I have no idea what the hell I should write next.

maybe nothing.

and still I have the urge to write something.

anything.

81 words - that’s all?

I can’t even get to 100 words of incoherent rambling.

maybe I’ll tell you what I had for lunch.

naah.

I don’t think anyone’s interested in what I had for lunch.

Lean Cuisine, if you must know.

not bad, 122 words now.

the phone’s ringing at this desk now.

It’s not my phone, so I don’t answer it.

I’m going to go get a cold beverage.

In the background, I’m hearing some guy trying to weasel
his way around complying with the terms of a
single-user license with the same low-grade continuous
insistence as a Catholic schoolboy trying to get out of Easter Duty.

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Holy crap, it’s Valentine’s Day

Thursday, February 14th, 2008


Creative Commons License photo credit: Toronja Azul

I guess I’m supposed to feel all lovey-dovey and the like.

screw that.

I’m really tired.

of lots of things.

Must go to sleep now….

The Snowy Gazebo on Sansom Common

Wednesday, February 13th, 2008



02-12-08_1543.jpg

Originally uploaded by jmcgready.


Took this photo
as I was leaving for lunch around 4:00 PM.

49 cent hat

Wednesday, February 13th, 2008



50 cent hat

Originally uploaded by jmcgready.


got this hat from the JC Penney Outlet for 49 cents.

It’s pretty darn warm and toasty, especially give the price

Viagra, grits, wall-e, and the Matrix

Wednesday, February 13th, 2008


Creative Commons License photo credit: Dan4th

  1. Am I the only person who thinks of Viagra commercials
    every time a Wall-E trailer plays?
  2. Grits remind me of The Matrix
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